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Boldly Going Where Studios Have Gone Before

CASE STUDY: Fan Fiction and the Ethics of Imitation

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Axanar Productions / Screencapture from Kickstarter / Modified

Oscar Wilde’s famous saying “Imitation is the sincerest form of flattery” is often invoked as a way to skitter away from accusations of plagiarism or copyright infringement. But when does imitation cease to be a mere compliment, and something that crosses an ethical line? This question arises in the case of Axanar, a fan-made short film inspired by the revered Star Trek franchise. Written by Alec Peters, Axanar was at the center of one of the most highly-debated court cases surrounding the ethical issues created when copyright protections clash with the freedom of speech and expression by fans.

This particular case began with the creation of Prelude to Axanar, a 21-minute long documentary-styled film. It is set in the Star Trek universe and recounts a clash, popularly known as the Battle of Axanar, between the Federation and the aggressive Klingons. Although it only began with a funding goal of $10,000 through Kickstarter, as a result of fans’ anticipation and interest, Axanar Productions was able to raise $101,000 for the film’s production ensuring a high-profile release at the San Diego Comic-Con in July 2014. Axanar Productions had to utilize Kickstarter donations because of the strict guidelines given by Paramount Studios prohibiting sales of tickets and merchandise in support of a completed fanworks. The Prelude to Axanar fan film was a success, generating over 3.4 million views on YouTube. This clearly showed fan interest in the production of the planned—but still unfilmed—fan-produced longer feature film, Axanar.

The popularity of Prelude to Axanar caught the attention of the executives of CBS Studios and Paramount Pictures. They filed a lawsuit in 2015 alleging copyright infringement in a federal court in California. Included in their list of infringed elements were characters such as “Garth of Izar,” “Richard Robau,” and “Soval.” Also named were races and species such as “Klingons” and “Vulcans.” Distinctive costumes were also claimed as protected. This came as a shock to Axanar Productions, as there had been previous fanworks inspired by Star Trek that did not attract copyright lawsuits. Peters, the head of Axanar Productions, claimed that “We violate CBS copyright less than any other fan film” (United States District Court, 2016). Axanar Productions further defended their use of Star Trek elements by stating on their website that “Axanar is an independent project that uses the intellectual property of CBS under the provision that Axanar is totally non-commercial. That means we can never charge for anything featuring their marks or intellectual property and we will never sell the movie, DVD/Blu-ray copies, T-shirts, or anything which uses CBS owned marks or intellectual property” (Geuss, March 15, 2016). In other words, Axanar was claiming that it did nothing to take anything of value from the owners of the copyrighted story and characters.

Fans of the original Star Trek franchise and of the fan film flooded the internet with their protest against the legal actions taken by Paramount studios and CBS. Those who support the prequel argued that some of the most popular movies and books of today can be began as fan productions. The successful and highly-commercialized film Fifty Shades of Grey began as a fanfiction inspired by Twilight, and the acclaimed musical Wicked can technically be called a fanmusical based upon The Wizard of Oz. Others argued that studios are using this case as a way to dissuade others from producing professional-quality fanworks. The lawsuit eventually ended with a settlement in 2017 allowing Axanar productions to film but under even stricter guidelines. The rules that Axanar and all future creators of Star Trek inspired fan productions must adhere to include the following strictures:

  1. Any fan film has to be 15 minutes or less for a standalone film or up to two episodes or parts not exceeding a total of thirty minutes.
  2. Star Trek cannot be part of the film title but “A STAR TREK FAN PRODUCTION” must be included in a plain typeface as a subtitle.
  3. No imitations or bootleg version of merchandise can be used. They must be officially merchandise that are commercially available.
  4. The cast cannot be professional actors or have been affiliated with the original Star Trek universe in any way. Neither can they be compensated for their work.
  5. A maximum of $50,000 can be raised through fundraising and the production must be non-commercial. The fan production must not generate revenue in any way. (CBS Entertainment, “Fan Films”)

These guidelines are just some of the new rules in place regulating fan productions. Those on both sides feel unsatisfied as they claim that the settlement does nothing to settle the ethical debate of what counts as imitation or plagiarism, and what counts as inspiration. Do these new guidelines uphold the values of freedom of expression and creativity or do they unduly stifle the imaginations of fans who just want to play a part in furthering their favorite works?

Discussion Questions:

  1. Why is it ethically good that original creative works are protected by measures such as copyright?
  2. What are the ethical values in conflict in cases of fan fiction based upon copyrighted works?
  3. Do you believe that Prelude to Axanar crossed any ethical lines in how it used Star Trek elements? Why or why not?
  4. What do you think about the rules enunciated for fan fiction? Are these unjustifiably containing of fan creativity?
  5. What would be the best way to protect companies’ and artists’ interests in original works and allow for related fan-created works?

Further Information:

CBS Entertainment. “Fan Films.” Star Trek, CBS Studios Inc., Available at: https://www.startrek.com/fan-films

Devenish, Alan. “The Quest to Make a Studio-Quality Star Trek Movie on a Kickstarter Budget.” Wired, June 3, 2017. Available at: https://www.wired.com/2014/07/star-trek-axanar-fan-film/

Geuss, Megan. “Judge: Star Trek Fanfic Creators Must Face CBS, Paramount Copyright Lawsuit.” Ars Technica, May 10, 2016, Available at: https://arstechnica.com/tech-policy/2016/05/judge-star-trek-fanfic-creators-must-face-cbs-paramount-copyright-lawsuit/

Geuss, Megan. “Paramount, CBS List the Ways Star Trek Fanfic Axanar Infringes Copyright.” Ars Technica, March 15, 2016, https://arstechnica.com/tech-policy/2016/03/paramount-cbs-list-the-ways-star-trek-fanfic-axanar-infringes-copyright/

Mele, Christopher. “‘Star Trek’ Copyright Settlement Allows Fan Film to Proceed.” The New York Times, New York Times, January, 21, 2017. Available at: https://www.nytimes.com/2017/01/21/movies/star-trek-axanar-fan-film-paramount-cbs-settlement.html

United States District Court: Central District of California. Paramount Pictures Corporation and CBS Studios Inc. March 11, 2016. Available at: https://cdn.arstechnica.net/wp-content/uploads/2016/03/Axanar-Klingon.pdf

Authors:

Oluwasemilore Adeoluwa & Scott R. Stroud, Ph.D.
Media Ethics Initiative
Center for Media Engagement
University of Texas at Austin
October 31, 2018

www.mediaethicsinitiative.org


Cases produced by the Media Ethics Initiative remain the intellectual property of the Media Ethics Initiative and the University of Texas at Austin. They can be used in unmodified PDF form without permission for classroom or educational use. Please email us and let us know if you found them useful! For use in publications such as textbooks, readers, and other works, please contact the Media Ethics Initiative.

Is Incivility Ever Ethical?

The Center for Media Engagement and Media Ethics Initiative Present:


Is Incivility Ever Ethical?

Dr. Gina Masullo Chen

Assistant Professor of Journalism
University of Texas at Austin

October 16, 2018


 


Dr. Gina Masullo Chen is an Assistant Professor in the School of Journalism and the Assistant Director of the Center for Media Engagement, both at the University of Texas at Austin. Her research focuses on the online conversation around the news and how it influences social, civic, and political engagement. She is the author of Online Incivility and Public Debate: Nasty Talk and co-editor of Scandal in a Digital Age. She is currently writing her third book, The New Town Hall: Why We Engage Personally with Politicians. She spent 20 years as a newspaper journalist before becoming a professor.

The Media Ethics Initiative is part of the Center for Media Engagement at the University of Texas at Austin. Follow MEI and CME on Facebook for more information. Media Ethics Initiative events are open and free to the public.


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Meet the Research Scholars: Michael Sanchez

MichaelheadshotMichael Sanchez, a third-year Plan II major, pursues the study of Design Strategies with UT’s new School of Design and Creative Technologies. He brings the design principles he learns to his other work, from analyzing the Cybersyn command room of 1970s Chile to developing communications strategy for Apricity Magazine. Michael attended a lecture his freshman year that let him see the importance of citizen journalism. Since then, he’s realized the ethical questions journalists consider also should be considered by everyone using social media. He looks forward to researching the ethics of social media and other topics for the Media Ethics Initiative this semester.

Media Ethics Initiative Research Scholars earn credits and research experience by working with the Media Ethics Initiative to promote reflection on media ethics among students and faculty at the University of Texas at Austin. They gain valuable skills by assisting the organizing and promotion of Media Ethics Initiative events, as well as by researching and writing case studies in media ethics. Interested UT Austin students can sign up for a 1, 2, or 3 credit internship for the fall or spring semester. For more information on the Media Ethics Initiative Research Scholar program, visit here.


 

Meet the Research Scholars: Alex Purcell

Alex P.Alex Purcell is a senior at the University of Texas at Austin majoring in Communication Studies with a minor in Rhetoric & Writing. After she began working at the Center for Media Engagement, she became interested in the role of ethics in online journalism and politics. She is also fascinated by the ethics of video game culture and digital entertainment because she claims to be a pop culture connoisseur. She hopes that the MEI Research Scholar internship will add to her understanding of media ethics in our everyday lives. Alex also assists the Media Ethics Initiative with event planning and administrative tasks.

Media Ethics Initiative Research Scholars earn credits and research experience by working with the Media Ethics Initiative to promote reflection on media ethics among students and faculty at the University of Texas at Austin. They gain valuable skills by assisting the organizing and promotion of Media Ethics Initiative events, as well as by researching and writing case studies in media ethics. Interested UT Austin students can sign up for a 1, 2, or 3 credit internship for the fall or spring semester. For more information on the Media Ethics Initiative Research Scholar program, visit here.


 

Meet the Research Scholars: Kaitlyn Pena

KaitlynHeadshotKaitlyn Pena is a senior Public Relations major at the University of Texas at Austin. She became interested in digital ethics after taking Dr. Scott Stroud’s Digital Ethics course. She looks forward to writing case studies on emerging online ethical issues and reading about new issues in media. She is particularly interested in the ethical issues surrounding children’s online usage.

Media Ethics Initiative Research Scholars earn credits and research experience by working with the Media Ethics Initiative to promote reflection on media ethics among students and faculty at the University of Texas at Austin. They gain valuable skills by assisting the organizing and promotion of Media Ethics Initiative events, as well as by researching and writing case studies in media ethics. Interested UT Austin students can sign up for a 1, 2, or 3 credit internship for the fall or spring semester. For more information on the Media Ethics Initiative Research Scholar program, visit here.


 

Meet the Research Scholars: Colin Frick

ColinheadshotColin Frick is a junior at the University of Texas at Austin pursuing a major in Computer Science with a minor in Business Administration. Colin has always been intrigued by interesting ethical dilemmas, especially those concerning new technologies like social media. He became interested in researching and writing on media ethics topics after taking Dr. Scott Stroud’s Digital Ethics course. As a Media Ethics Initiative Research Scholar, he is excited to have the opportunity to think critically about difficult issues that our society is facing and will be facing in the future.

Media Ethics Initiative Research Scholars earn credits and research experience by working with the Media Ethics Initiative to promote reflection on media ethics among students and faculty at the University of Texas at Austin. They gain valuable skills by assisting the organizing and promotion of Media Ethics Initiative events, as well as by researching and writing case studies in media ethics. Interested UT Austin students can sign up for a 1, 2, or 3 credit internship for the fall or spring semester. For more information on the Media Ethics Initiative Research Scholar program, visit here.


 

Media Ethics and Mobile Devices

The Center for Media Engagement and Media Ethics Initiative Present:


BYOD!  Should We Really Ask New College Grads and Employees to Bring their Own Devices to Work?

Dr. Keri K. Stephens

Associate Professor of Communication Studies
University of Texas at Austin

September 25, 2018



Dr. Keri K. Stephens’ research and teaching interests bring an organizational perspective to understanding how people interact with communication technologies, and she focuses on contexts of crisis, emergency, disaster, workplaces, and healthcare.  She is an Associate Professor in the Organizational and Communication Technology Group in the Department of Communication Studies, a Faculty Fellow with the Center for Health & Social Policy in the LBJ School of Public Policy, and a Faculty Affiliate with the Center for Health Communication.

The Media Ethics Initiative is part of the Center for Media Engagement at the University of Texas at Austin. Follow MEI and CME on Facebook for more information. Media Ethics Initiative events are open and free to the public.


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