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Advertising & Public Relations Ethics Case Studies

Sweet Justice? Pepsi’s Controversial Use of Protest Iconography in Advertising [PDF]

Just Do It? Nike, Social Justice, and the Ethics of Branding [PDF]

Advertising Ethics and Social Issues: Gillette’s Close Shave with Toxic Masculinity [PDF]

Side Effects May Include Persuasion: The Ethics of Direct-to-Consumer Pharmaceutical Advertisements [PDF]

Covering Female Athletes: Sexualized Portrayals of Female Athletes in Sports Journalism [PDF]

Entertaining Endorsements in Sports Journalism: The Ethics of Product Sponsorship in Sports Media [PDF]

More cases coming soon!

Case studies produced by the Media Ethics Initiative remain the intellectual property of the Media Ethics Initiative and the University of Texas at Austin. They can be used in unmodified PDF form without permission for classroom use. For use in publications such as textbooks and other works, please contact the Media Ethics Initiative.

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