Advertising/PR… Ethical Targeting or Transgressing Ethics? 30 Mar 202123 Mar 2021 CASE STUDY: The Ethics of Using Psychographic Data in Political Campaigns Case Study PDF | Additional Case Studies In 2016, the United Kingdom held a referendum on whether or not it…
Advertising/PR… Privacy versus Products in Targeted Digital Advertising 24 Mar 202122 Mar 2021 CASE STUDY: The Ethics of Customized Ad Campaigns Case Study PDF | Additional Case Studies Targeted advertising has become the norm in the past decade. While ads online were once either…
Advertising/PR… How Much Emotion Can Health Campaigns Ethically Evoke? 15 Mar 202123 Mar 2021 CASE STUDY: The Contested Use Of Disgust Imagery In Anti-Obesity Campaigns Case Study PDF | Additional Case Studies Images are a powerful component of health communication that are often employed to…
Advertising/PR… Setting the Terms of the Debate 1 Oct 202023 Mar 2021 CASE STUDY: The Ethics of Strategic Framing in Political Advocacy Campaigns Case Study PDF | Additional Case Studies For several hundred years, anti-death penalty advocates in the United States argued that…
Advertising/PR… Whose Image is It to Use? 10 Jul 202023 Mar 2021 CASE STUDY: The Ethics of Persuasive Pictures in Political Advocacy Case Study PDF | Additional Case Studies A number of years ago, a criminal justice reform organization, which has since…
Advertising/PR… Ethics and E-Cigarette Advertising 27 Jan 202023 Mar 2021 CASE STUDY: Are Companies like Juul Blowing Smoke? Case Study PDF | Additional Case Studies E-cigarettes are a growing fad, but they might present a host of potential health problems.…
Advertising/PR… Green is the New Color of Money 30 Apr 201923 Mar 2021 CASE STUDY: Greenwashing and Advertising Ethics Case Study PDF| Additional Case Studies Present consumers are caring more and more about the environment. Among 25-34-year-old Americans, 75% rank the environment among their…