Sports Media & Journalism Ethics Case Studies

Entertaining Endorsements in Sports Journalism

Entertaining Endorsements in Sports Journalism

[CASE STUDY]: What conflicts arise when sports journalists also get endorsement deals?
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Sacking Social Media in College Sports

Sacking Social Media in College Sports

[CASE STUDY]: Should college athletes be limited in their use of social media?
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Defending Freedom of Tweets?

Defending Freedom of Tweets?

[CASE STUDY]: What are the ethical challenges that arise when professional athletes share their views on social media?
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The Wild West of Sports Journalism?

The Wild West of Sports Journalism?

[CASE STUDY]: Do the ethics of sports blogs differ from mainstream journalism, especially when covering sexual scandals?
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Just Do It?

Just Do It?

[CASE STUDY]: Did Nike do too much in their use of Colin Kaepernick and others in their recent advertising campaign?
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Covering Female Athletes

Covering Female Athletes

[CASE STUDY]: What ethical choices are made in how female athletes are portrayed in sports media?
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More cases coming soon!


Case studies produced by the Media Ethics Initiative remain the intellectual property of the Media Ethics Initiative and the University of Texas at Austin. They can be used in unmodified PDF form without permission for classroom use. For use in publications such as textbooks and other works, please contact the Media Ethics Initiative.