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Tag: advertising

Case Studies…

Politics in the Age of Digital Information Overload

21 May 20205 Feb 2021
CASE STUDY: Facebook’s Policy to Allow Misleading Political Ads Case Study PDF | Additional Case Studies On September 24, 2019 Facebook’s Vice President of Global Affairs and Communications, Nick Clegg, announced during…
Advertising/PR…

Ethics and E-Cigarette Advertising

27 Jan 202021 Oct 2020
CASE STUDY: Are Companies like Juul Blowing Smoke? Case Study PDF | Additional Case Studies E-cigarettes are a growing fad, but they might present a host of potential health problems.…
Advertising/PR…

Advertising Ethics and Social Issues

5 Mar 20195 Feb 2021
CASE STUDY: Gillette’s Close Shave with Toxic Masculinity Case Study PDF | Additional Case Studies Gillette took to social media to air their new “We Believe” advertisement in early January…
Case Studies…

Entertaining Endorsements in Sports Journalism

28 Dec 201821 Oct 2020
CASE STUDY: The Ethics of Product Sponsorship in Sports Media Case Study PDF | Additional Case Studies Although it is generally rare for journalists to accept endorsement deals, the realm of…
Advertising/PR…

Just Do It?

12 Dec 201810 Dec 2020
CASE STUDY: Nike, Social Justice, and the Ethics of Branding Case Study PDF | Additional Case Studies In September of 2018, Nike unveiled their 30th anniversary “Just Do It” campaign, featuring prominent…
Advertising/PR…

Side Effects May Include Persuasion

3 Dec 201821 Oct 2020
CASE STUDY: The Ethics of Direct-to-Consumer Pharmaceutical Advertisements Case Study PDF | Additional Case Studies The United States and New Zealand are the only two countries in the world where direct-to-consumer (DTC)…
Case Studies…

Covering Female Athletes

30 Nov 201821 Oct 2020
CASE STUDY: Sexualized Portrayals of Female Athletes in Sports Journalism Case Study PDF | Additional Case Studies It is difficult to argue with the claim that female athletes receive less coverage…

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Media Ethics Initiative

Media Ethics Initiative
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