Advertising/PR… Ethical Targeting or Transgressing Ethics? 30 Mar 202123 Mar 2021 CASE STUDY: The Ethics of Using Psychographic Data in Political Campaigns Case Study PDF | Additional Case Studies In 2016, the United Kingdom held a referendum on whether or not it…
Advertising/PR… Privacy versus Products in Targeted Digital Advertising 24 Mar 202122 Mar 2021 CASE STUDY: The Ethics of Customized Ad Campaigns Case Study PDF | Additional Case Studies Targeted advertising has become the norm in the past decade. While ads online were once either…
Advertising/PR… How Much Emotion Can Health Campaigns Ethically Evoke? 15 Mar 202123 Mar 2021 CASE STUDY: The Contested Use Of Disgust Imagery In Anti-Obesity Campaigns Case Study PDF | Additional Case Studies Images are a powerful component of health communication that are often employed to…
Case Studies… Politics in the Age of Digital Information Overload 21 May 202023 Mar 2021 CASE STUDY: Facebook’s Policy to Allow Misleading Political Ads Case Study PDF | Additional Case Studies On September 24, 2019 Facebook’s Vice President of Global Affairs and Communications, Nick Clegg, announced during…
Advertising/PR… Ethics and E-Cigarette Advertising 27 Jan 202023 Mar 2021 CASE STUDY: Are Companies like Juul Blowing Smoke? Case Study PDF | Additional Case Studies E-cigarettes are a growing fad, but they might present a host of potential health problems.…
Advertising/PR… Advertising Ethics and Social Issues 5 Mar 201923 Mar 2021 CASE STUDY: Gillette’s Close Shave with Toxic Masculinity Case Study PDF | Additional Case Studies Gillette took to social media to air their new “We Believe” advertisement in early January…
Case Studies… Entertaining Endorsements in Sports Journalism 28 Dec 201821 Oct 2020 CASE STUDY: The Ethics of Product Sponsorship in Sports Media Case Study PDF | Additional Case Studies Although it is generally rare for journalists to accept endorsement deals, the realm of…